The team members managing the seller account must stay on top of key reports and data, including returns, reviews, seller feedback, the voice of the customer and buyer messages. This applies whether the brand maintains its own seller account or relies on hand-picked third-party sellers to move its product on Amazon.įirst and foremost, the brand must maintain high product quality for buyers. Product quality is of primary importance.Įxecutives at a brand must understand how well their Amazon presence is-or isn’t-being managed. Buyers are paramount, and their complaints rule the day. In the view of Amazon executives, every seller and brand is replaceable. But I have witnessed that individual suspensions can happen even to Amazon’s largest seller accounts and top brands.Īmazon’s priority is not, never has been and never will be sellers or brands.
or international law.Īmazon does not release specific numbers around its account suspensions, and mass suspensions, while they do happen, are rare. Sellers break Amazon’s rules-of which there are many.Buyers do not have a positive experience.
Put simply, Amazon enforces suspensions against sellers when: Money laundering, fraud and other crimes.Platform manipulation, such as compensating buyers for reviews.Failure to fulfill orders (on time, or ever).
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